FFieldVisit

Industry

Brands & Distributors

Shelf, stock and price visibility from the market, outlet by outlet.

The problem

What this industry is up against

Why brands & distributors send a third party to look instead of accepting what comes back from the field.

What changes

With an independent field round

Outlet-by-outlet market facts — stock, shelf, price, POSM and the outlet universe itself — collected by a team with no stake in the numbers.

What tends to go wrong

  • Shelf share is argued from one vendor photograph, taken on the single shelf that happened to look right.
  • Distributor claims for POSM and display material arrive with no proof the material was ever put up.
  • Price, scheme and competitor information is already second-hand by the time it reaches the sales review.
  • Nobody holds a current list of which outlets in a territory actually exist and actually stock the range.

Drawn from the briefs we are asked to quote for most often in this industry.

What a visit actually checks

  • Shelf share by brand
  • Facings and shelf level
  • Layout matches the planogram
  • Price labels correct
  • Gaps and misplaced SKUs
  • POSM received by outlet
  • Material installed, not stored

45 distinct checklist points sit across the 9 services mapped to this industry; your brief decides which apply.

Use cases

Typical assignments

The three shapes of work this industry asks for most. Each one runs on your checklist, not a standard template.

01

Market Surveys

Territory outlet census before a launch

Streets are walked end to end to list and geo-map shops by type, size and category, so distribution targets are set against a real outlet universe.

  • Every outlet on the beat listed
  • Outlet type and size
02

Retail Audits

Planogram and POSM audit after a cycle

Facings, shelf share, price strips and secondary displays are counted store by store and matched against the planogram you issued.

  • Shelf share by brand
  • Facings and shelf level
03

Market Surveys

Price and availability sweep

Shelf prices, scheme communication and on-shelf availability are recorded on the same day across the listed outlets, so the comparison holds.

  • MRP and selling price
  • Discounts and bundle offers

Reporting

What you can report afterwards

Fieldwork is only useful if it turns into something you can put in front of a client, a committee or an auditor.

Services mapped
9 field services
Checklist points
45 distinct checks
Divisions covered
Business field services
Coverage
76 areas across Mumbai, Thane, Navi Mumbai and Panvel

The evidence pack

  • Outlet-wise checklist with shelf photographs
  • Gap and out-of-stock list
  • Variance report against the claimed deployment
  • Store-wise compliance score
  • Shelf photographs
  • Deviation list
  • Category share summary

Every submission is reviewed by a supervisor, and random back-checks are run on completed work.

Numbers you can report

  • Outlets stocking the range against outlets listed
  • Shelf facings and planogram compliance per store
  • On-shelf availability and out-of-stock SKUs
  • POSM deployed against POSM dispatched

Taken straight from the approved checklist, so the next round is comparable with this one.

How we deliver

  1. STEP 01

    Receive the brief

    Location list, purpose, checklist, deadline and required evidence.

  2. STEP 02

    Confirm scope

    Access arrangements, client authorisation, contacts and reporting format.

  3. STEP 03

    Plan routes

    Group nearby locations and assign field people.

  4. STEP 04

    Brief the team

    Share the checklist and escalation contact.

  5. STEP 05

    Complete visits

    Collect observations, photographs and contact responses.

  6. STEP 06

    Review submissions

    Check completeness, consistency and missing evidence.

  7. STEP 07

    Deliver the report

    Completed visits, exceptions and the actions needed.

  8. STEP 08

    Manage revisits

    Get instructions for inaccessible or unresolved locations.

By location · 76 localities

Brands & Distributors by area

Choose an area to see how we run Brands & Distributors assignments there — the premises you'll meet, access patterns and the visit windows that work locally.

Mumbai City

20 areas

South and central Mumbai — dense commercial districts, wholesale markets and corporate headquarters where visits are planned around traffic and building access rules.

Western Suburbs

15 areas

Bandra to Dahisar along the Western line — malls, high streets, studios and industrial estates covered by area-wise field teams.

Eastern Suburbs

12 areas

Kurla to Mulund along the Central and Harbour lines — malls, wholesale markets, IT parks and industrial belts.

Thane

9 areas

Thane city and the Ghodbunder corridor — townships, malls, industrial estates and dense residential markets.

Navi Mumbai

13 areas

Vashi to Ulwe — planned nodes, APMC markets, MIDC industrial belts and IT parks along the Thane–Belapur road.

Panvel

7 areas

Panvel, Kamothe, Kalamboli and Taloja — traditional markets, the steel market, MIDC units and new residential nodes.

Working outside these areas? Tell us the addresses — we often cover the surrounding belt too.

FAQs

Brands & Distributors: industry FAQs

What field services do you run for brands & distributors?

Shelf, stock and price visibility from the market, outlet by outlet. The mapped set for this industry is Shelf Share & Planogram Compliance, POSM Deployment Verification, Outlet Census & Mapping, Distributor & Dealer Onboarding Visits, Merchandising Audits, Merchandising Support, Inventory & Stock Checks, Product Availability Surveys, Retail Price Surveys — all available in Mumbai, Thane, Navi Mumbai and Panvel.

How is the service set for this industry decided?

Outlet-by-outlet market facts — stock, shelf, price, POSM and the outlet universe itself — collected by a team with no stake in the numbers. The 9 services mapped here carry 45 distinct checklist points between them; your brief decides which of those apply.

What do I need to share to get started?

Location list with addresses and contact names, Checklist or instructions, Required photographs and evidence, Reporting deadline and format.

What arrives in the report?

Outlet-wise checklist with shelf photographs, Gap and out-of-stock list, Variance report against the claimed deployment, Store-wise compliance score, Shelf photographs, Deviation list. Every submission is reviewed by a supervisor before it reaches you.

What can I report internally once the work is done?

Outlets stocking the range against outlets listed, Shelf facings and planogram compliance per store, On-shelf availability and out-of-stock SKUs, POSM deployed against POSM dispatched. The figures come from the checklist you approved, so the next round can be tracked the same way.

How soon can work start?

Assignments typically start within one to three working days of a confirmed brief, once the address list, checklist, permissions and deadline have been reviewed.

How is this priced?

By number of locations, spread, checklist length, evidence required, revisits and deadline — per visit, per project, monthly, or as a dedicated field resource.

Tell us about your requirement

Name and phone are all we need to come back to you. Everything else helps us quote accurately.

Ready to brief your field visits?

Share the scope — we'll come back with routes, timelines and a clear quote.

Request a quote
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