Why brands & distributors send a third party to look instead of accepting what comes back from the field.
What changes
With an independent field round
Outlet-by-outlet market facts — stock, shelf, price, POSM and the outlet universe itself — collected by a team with no stake in the numbers.
What tends to go wrong
Shelf share is argued from one vendor photograph, taken on the single shelf that happened to look right.
Distributor claims for POSM and display material arrive with no proof the material was ever put up.
Price, scheme and competitor information is already second-hand by the time it reaches the sales review.
Nobody holds a current list of which outlets in a territory actually exist and actually stock the range.
Drawn from the briefs we are asked to quote for most often in this industry.
What a visit actually checks
Shelf share by brand
Facings and shelf level
Layout matches the planogram
Price labels correct
Gaps and misplaced SKUs
POSM received by outlet
Material installed, not stored
45 distinct checklist points sit across the 9 services mapped to this industry; your brief decides which apply.
Use cases
Typical assignments
The three shapes of work this industry asks for most. Each one runs on your checklist, not a standard template.
01
Market Surveys
Territory outlet census before a launch
Streets are walked end to end to list and geo-map shops by type, size and category, so distribution targets are set against a real outlet universe.
Every outlet on the beat listed
Outlet type and size
02
Retail Audits
Planogram and POSM audit after a cycle
Facings, shelf share, price strips and secondary displays are counted store by store and matched against the planogram you issued.
Shelf share by brand
Facings and shelf level
03
Market Surveys
Price and availability sweep
Shelf prices, scheme communication and on-shelf availability are recorded on the same day across the listed outlets, so the comparison holds.
MRP and selling price
Discounts and bundle offers
Reporting
What you can report afterwards
Fieldwork is only useful if it turns into something you can put in front of a client, a committee or an auditor.
Services mapped
9 field services
Checklist points
45 distinct checks
Divisions covered
Business field services
Coverage
76 areas across Mumbai, Thane, Navi Mumbai and Panvel
The evidence pack
Outlet-wise checklist with shelf photographs
Gap and out-of-stock list
Variance report against the claimed deployment
Store-wise compliance score
Shelf photographs
Deviation list
Category share summary
Every submission is reviewed by a supervisor, and random back-checks are run on completed work.
Numbers you can report
Outlets stocking the range against outlets listed
Shelf facings and planogram compliance per store
On-shelf availability and out-of-stock SKUs
POSM deployed against POSM dispatched
Taken straight from the approved checklist, so the next round is comparable with this one.
How we deliver
STEP 01
Receive the brief
Location list, purpose, checklist, deadline and required evidence.
STEP 02
Confirm scope
Access arrangements, client authorisation, contacts and reporting format.
STEP 03
Plan routes
Group nearby locations and assign field people.
STEP 04
Brief the team
Share the checklist and escalation contact.
STEP 05
Complete visits
Collect observations, photographs and contact responses.
STEP 06
Review submissions
Check completeness, consistency and missing evidence.
STEP 07
Deliver the report
Completed visits, exceptions and the actions needed.
STEP 08
Manage revisits
Get instructions for inaccessible or unresolved locations.
By location · 76 localities
Brands & Distributors by area
Choose an area to see how we run Brands & Distributors assignments there — the premises you'll meet, access patterns and the visit windows that work locally.
Mumbai City
20 areas
South and central Mumbai — dense commercial districts, wholesale markets and corporate headquarters where visits are planned around traffic and building access rules.
Working outside these areas? Tell us the addresses — we often cover the surrounding belt too.
FAQs
Brands & Distributors: industry FAQs
What field services do you run for brands & distributors?
Shelf, stock and price visibility from the market, outlet by outlet. The mapped set for this industry is Shelf Share & Planogram Compliance, POSM Deployment Verification, Outlet Census & Mapping, Distributor & Dealer Onboarding Visits, Merchandising Audits, Merchandising Support, Inventory & Stock Checks, Product Availability Surveys, Retail Price Surveys — all available in Mumbai, Thane, Navi Mumbai and Panvel.
How is the service set for this industry decided?
Outlet-by-outlet market facts — stock, shelf, price, POSM and the outlet universe itself — collected by a team with no stake in the numbers. The 9 services mapped here carry 45 distinct checklist points between them; your brief decides which of those apply.
What do I need to share to get started?
Location list with addresses and contact names, Checklist or instructions, Required photographs and evidence, Reporting deadline and format.
What arrives in the report?
Outlet-wise checklist with shelf photographs, Gap and out-of-stock list, Variance report against the claimed deployment, Store-wise compliance score, Shelf photographs, Deviation list. Every submission is reviewed by a supervisor before it reaches you.
What can I report internally once the work is done?
Outlets stocking the range against outlets listed, Shelf facings and planogram compliance per store, On-shelf availability and out-of-stock SKUs, POSM deployed against POSM dispatched. The figures come from the checklist you approved, so the next round can be tracked the same way.
How soon can work start?
Assignments typically start within one to three working days of a confirmed brief, once the address list, checklist, permissions and deadline have been reviewed.
How is this priced?
By number of locations, spread, checklist length, evidence required, revisits and deadline — per visit, per project, monthly, or as a dedicated field resource.
Tell us about your requirement
Ready to brief your field visits?
Share the scope — we'll come back with routes, timelines and a clear quote.