FFieldVisit

Industry

Research Agencies

Trained field interviewers and surveyors with back-checks.

The problem

What this industry is up against

Why research agencies send a third party to look instead of accepting what comes back from the field.

What changes

With an independent field round

A supervised Mumbai field team that runs your instrument, your quotas and your back-check rules, and hands back fieldwork you can defend to the end client.

What tends to go wrong

  • A Mumbai leg of a national study needs interviewers on the ground next week, not a recruitment cycle.
  • Fieldwork is only as good as its back-checks, and ad-hoc freelance teams rarely build them in.
  • Quotas slip in dense areas where access and refusal rates look nothing like the plan.
  • Geo-tagging and time stamps are promised in the proposal and then missing from the data file.

Drawn from the briefs we are asked to quote for most often in this industry.

What a visit actually checks

  • Every outlet on the beat listed
  • Outlet type and size
  • GPS location captured
  • Categories stocked
  • Owner contact with consent
  • Counting slots as per plan
  • Passers-by vs entries

30 distinct checklist points sit across the 6 services mapped to this industry; your brief decides which apply.

Use cases

Typical assignments

The three shapes of work this industry asks for most. Each one runs on your checklist, not a standard template.

01

Market Surveys

Mumbai leg of a multi-city study

Briefed interviewers administer your agreed questionnaire with participant consent, to your quota plan, and submissions are checked before they are released to you.

  • Consent recorded
  • Questionnaire completed in full
02

Market Surveys

Outlet universe and geo-mapping

Every street inside the agreed boundary is walked to build a geo-mapped outlet list by type, size and category — the sampling frame for the study that follows.

  • Every outlet on the beat listed
  • Outlet type and size
03

Market Surveys

Price and competitor shelf sweep

Visible pricing, displays, schemes and offers are recorded to your format, so the retail audit leg of the study lands alongside the consumer leg.

  • Competitor brands present
  • Pricing and consumer offers

Reporting

What you can report afterwards

Fieldwork is only useful if it turns into something you can put in front of a client, a committee or an auditor.

Services mapped
6 field services
Checklist points
30 distinct checks
Divisions covered
Business field services
Coverage
76 areas across Mumbai, Thane, Navi Mumbai and Panvel

The evidence pack

  • Interview records in your agreed format
  • Back-check notes on the reviewed sample
  • Geo-tagged location data per submission
  • Geo-tagged outlet database
  • Area outlet map
  • Outlet universe summary by type
  • Shop-front photographs

Every submission is reviewed by a supervisor, and random back-checks are run on completed work.

Numbers you can report

  • Completed interviews against quota
  • Back-check outcomes on the sample reviewed
  • Geo-tagged, time-stamped submissions
  • Refusals and non-contacts by area

Taken straight from the approved checklist, so the next round is comparable with this one.

How we deliver

  1. STEP 01

    Receive the brief

    Location list, purpose, checklist, deadline and required evidence.

  2. STEP 02

    Confirm scope

    Access arrangements, client authorisation, contacts and reporting format.

  3. STEP 03

    Plan routes

    Group nearby locations and assign field people.

  4. STEP 04

    Brief the team

    Share the checklist and escalation contact.

  5. STEP 05

    Complete visits

    Collect observations, photographs and contact responses.

  6. STEP 06

    Review submissions

    Check completeness, consistency and missing evidence.

  7. STEP 07

    Deliver the report

    Completed visits, exceptions and the actions needed.

  8. STEP 08

    Manage revisits

    Get instructions for inaccessible or unresolved locations.

By location · 76 localities

Research Agencies by area

Choose an area to see how we run Research Agencies assignments there — the premises you'll meet, access patterns and the visit windows that work locally.

Mumbai City

20 areas

South and central Mumbai — dense commercial districts, wholesale markets and corporate headquarters where visits are planned around traffic and building access rules.

Western Suburbs

15 areas

Bandra to Dahisar along the Western line — malls, high streets, studios and industrial estates covered by area-wise field teams.

Eastern Suburbs

12 areas

Kurla to Mulund along the Central and Harbour lines — malls, wholesale markets, IT parks and industrial belts.

Thane

9 areas

Thane city and the Ghodbunder corridor — townships, malls, industrial estates and dense residential markets.

Navi Mumbai

13 areas

Vashi to Ulwe — planned nodes, APMC markets, MIDC industrial belts and IT parks along the Thane–Belapur road.

Panvel

7 areas

Panvel, Kamothe, Kalamboli and Taloja — traditional markets, the steel market, MIDC units and new residential nodes.

Working outside these areas? Tell us the addresses — we often cover the surrounding belt too.

FAQs

Research Agencies: industry FAQs

What field services do you run for research agencies?

Trained field interviewers and surveyors with back-checks. The mapped set for this industry is Outlet Census & Mapping, Footfall Counting, Customer & Retailer Interviews, Competitor Surveys, Retail Price Surveys, Product Availability Surveys — all available in Mumbai, Thane, Navi Mumbai and Panvel.

How is the service set for this industry decided?

A supervised Mumbai field team that runs your instrument, your quotas and your back-check rules, and hands back fieldwork you can defend to the end client. The 6 services mapped here carry 30 distinct checklist points between them; your brief decides which of those apply.

What do I need to share to get started?

Location list with addresses and contact names, Checklist or instructions, Required photographs and evidence, Reporting deadline and format.

What arrives in the report?

Interview records in your agreed format, Back-check notes on the reviewed sample, Geo-tagged location data per submission, Geo-tagged outlet database, Area outlet map, Outlet universe summary by type. Every submission is reviewed by a supervisor before it reaches you.

What can I report internally once the work is done?

Completed interviews against quota, Back-check outcomes on the sample reviewed, Geo-tagged, time-stamped submissions, Refusals and non-contacts by area. The figures come from the checklist you approved, so the next round can be tracked the same way.

How soon can work start?

Assignments typically start within one to three working days of a confirmed brief, once the address list, checklist, permissions and deadline have been reviewed.

How is this priced?

By number of locations, spread, checklist length, evidence required, revisits and deadline — per visit, per project, monthly, or as a dedicated field resource.

Tell us about your requirement

Name and phone are all we need to come back to you. Everything else helps us quote accurately.

Ready to brief your field visits?

Share the scope — we'll come back with routes, timelines and a clear quote.

Request a quote
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