Short answer
What does a mystery Shopping report contain?
Mystery Shopping is a field service in which a trained team assessing sales handling, service quality and customer experience through trained mystery shoppers. You share the locations and instructions; the team completes the visits, the evidence is reviewed, and you receive one consolidated report.
At a glance
- What this covers
- Report fields, photographs and outcome codes
- Division
- Business field services · Customer Experience
- Checklist points
- 5 standard checks
- Report outputs
- 4 deliverables
- Coverage
- Mumbai, Thane, Navi Mumbai, Panvel
- Read time
- 3 min
What you will learn
- Report fields — 7 points you can lift straight into your own brief
- Outcome codes — 4 points you can lift straight into your own brief
- What sits behind the checklist column — The checklist result column reports against the same 5 points the field team works through on site, so a reader can see which point failed rather than only that the visit failed
Report fields
- Outlet or business name and address
- Assigned person, visit date and time
- Checklist results
- Photographs and evidence
- Contact person and response
- Outcome code
- Remarks and recommended follow-up
Outcome codes
- Completed
- Inaccessible
- Missing asset
- Issue found
What sits behind the checklist column
The checklist result column reports against the same 5 points the field team works through on site, so a reader can see which point failed rather than only that the visit failed.
- Greeting and staff approach
- Product knowledge and pitch
- Store hygiene and ambience
- Billing and closing
- Scenario-specific questions
What you receive
- Scored questionnaire per visit
- Narrative experience notes
- Photographs where permitted
- Store ranking and insights
How a report is checked before you see it
- Supervisor review of every submission
- Random back-checks on a sample of visits
- Geo-tagged, time-stamped photographs kept with the record
- Unclear or missing evidence sent back as a revisit instead of being reported as a result
Fields to agree before the first batch
- An answer format for each of the 5 checklist points
- Which photographs are mandatory and which are optional
- Outcome codes and what each one means for your follow-up
- File naming and the job / location ID format
- Delivery format and frequency for scored questionnaire per visit
Key takeaways
- A mystery Shopping report is usable when every row ties a job and location ID to a checklist result, the evidence and an outcome code.
- The checklist runs from greeting and staff approach to scenario-specific questions, with evidence recorded against the points that decide the outcome.
- You receive 4 outputs: Scored questionnaire per visit, Narrative experience notes, Photographs where permitted, Store ranking and insights.
- Photographs are geo-tagged and time-stamped, every submission is reviewed by a supervisor and a random sample is back-checked — which is what makes a customer experience record worth quoting internally.
- Visits run across Mumbai City, the Western and Eastern Suburbs, Thane, Navi Mumbai and Panvel, and assignments typically start within one to three working days of a complete brief.
What to do next: approve the format before visit day
Report format questions are cheap before the first visit and expensive afterwards, because a missing field means going back to the location.
Fields
Approve the column list
Outlet name and address, assigned person, visit date and time, the result against all 5 checks, evidence, outcome code and remarks.
Codes
Agree what each outcome code means
Completed, inaccessible, missing asset and issue found should each map to one clear action in your customer experience follow-up.
Delivery
Decide how the report arrives
4 outputs are standard for mystery Shopping, starting with scored questionnaire per visit; confirm the file format, the naming convention and how often you want them.
Before you send it
Starting mystery shopping
Assignments typically start within one to three working days of a complete brief, depending on volume and spread.
Share a brief and location listFrequently asked questions
What does a mystery Shopping report contain?
Mystery Shopping is a field service in which a trained team assessing sales handling, service quality and customer experience through trained mystery shoppers. You share the locations and instructions; the team completes the visits, the evidence is reviewed, and you receive one consolidated report.
Which areas do you cover for mystery Shopping?
Mumbai City, the Western and Eastern Suburbs, Thane, Navi Mumbai and Panvel, with local field teams in each area.
How fast can mystery Shopping start?
Most assignments start within one to three working days of receiving a complete brief, depending on volume and spread.
What evidence will I receive?
Scored questionnaire per visit and Narrative experience notes, matched to a unique job and location ID.