Short answer
What is central Location Tests (CLT)?
Central Location Tests (CLT) is a field service in which a trained team running taste and product tests at a hired venue with recruited participants. You share the locations and instructions; the team completes the visits, the evidence is reviewed, and you receive one consolidated report.
At a glance
- What this covers
- What the service is and how a visit runs
- Division
- Market research field work · Product Testing
- Checklist points
- 5 standard checks
- Report outputs
- 4 deliverables
- Coverage
- Mumbai, Thane, Navi Mumbai, Panvel
- Read time
- 3 min
What you will learn
- Central Location Tests (CLT) in simple terms — Running taste and product tests at a hired venue with recruited participants
- What the field team checks — 5 points you can lift straight into your own brief
- What you receive — 4 points you can lift straight into your own brief
Central Location Tests (CLT) in simple terms
Running taste and product tests at a hired venue with recruited participants. It gives you independent, on-the-ground evidence instead of relying on self-reported updates from outlets, vendors or staff.
In Mumbai and its neighbouring cities, central Location Tests (CLT) is usually run as a batch across many addresses, so route planning, consistent checklists and evidence review matter as much as the visit itself.
What the field team checks
- Venue booked and set up
- Participants recruited to quota
- Coded samples served in order
- Scorecards completed
- Hygiene and timing rules followed
What you receive
- Participant data file
- Attendance sheet
- Venue photographs
- Session report
How a visit is run
- Addresses are grouped into routes by area and travel time
- The field person works through the 5-point checklist on site
- Photographs are captured against the points that need proof
- Every photograph and answer carries the job ID and location ID
- A supervisor reviews the submission and queries anything unclear
- Visits that could not be completed are marked with a reason for a revisit decision
- Completed visits are consolidated into one report
What to share before the visits
- Research objective and target respondents
- Questionnaire or screener
- Sample size and quotas
- Timeline and data format
When businesses use it
- Before paying a vendor, installer or agency
- After a campaign, installation or launch
- On a recurring schedule for compliance
- When an exception or complaint needs independent confirmation
Key takeaways
- Central Location Tests (CLT) replaces self-reported updates with a visit record: 5 checklist points, photographs and one consolidated report.
- The checklist runs from venue booked and set up to hygiene and timing rules followed, with evidence recorded against the points that decide the outcome.
- You receive 4 outputs: Participant data file, Attendance sheet, Venue photographs, Session report.
- Photographs are geo-tagged and time-stamped, every submission is reviewed by a supervisor and a random sample is back-checked — which is what makes a product testing record worth quoting internally.
- Visits run across Mumbai City, the Western and Eastern Suburbs, Thane, Navi Mumbai and Panvel, and assignments typically start within one to three working days of a complete brief.
What to do next
If central Location Tests (CLT) looks right for your situation, these are the three things a field team needs from you before the first visit.
Scope
Put the location list together
Full addresses with a pin code, and a contact name where you have one. Research objective and target respondents is the first thing asked for.
Checklist
Fix the 5 points you want answered
Start from the list above — venue booked and set up — then add or delete points so nothing is left to a field person's interpretation.
Evidence
Say what proof you want back
Participant data file is the standard output. Anything beyond that is easier to agree now than after the first batch.
Before you send it
Starting central location tests (clt)
Assignments typically start within one to three working days of a complete brief, depending on volume and spread.
Share a brief and location listFrequently asked questions
What is central Location Tests (CLT)?
Central Location Tests (CLT) is a field service in which a trained team running taste and product tests at a hired venue with recruited participants. You share the locations and instructions; the team completes the visits, the evidence is reviewed, and you receive one consolidated report.
Which areas do you cover for central Location Tests (CLT)?
Mumbai City, the Western and Eastern Suburbs, Thane, Navi Mumbai and Panvel, with local field teams in each area.
How fast can central Location Tests (CLT) start?
Most assignments start within one to three working days of receiving a complete brief, depending on volume and spread.
What evidence will I receive?
Participant data file and Attendance sheet, matched to a unique job and location ID.