Short answer
What is in-Depth Interview (IDI) Recruitment?
In-Depth Interview (IDI) Recruitment is a field service in which a trained team recruiting and scheduling consumers, shop owners or professionals for one-on-one interviews. You share the locations and instructions; the team completes the visits, the evidence is reviewed, and you receive one consolidated report.
At a glance
- What this covers
- What the service is and how a visit runs
- Division
- Market research field work · Qualitative Research
- Checklist points
- 5 standard checks
- Report outputs
- 4 deliverables
- Coverage
- Mumbai, Thane, Navi Mumbai, Panvel
- Read time
- 3 min
What you will learn
- In-Depth Interview (IDI) Recruitment in simple terms — Recruiting and scheduling consumers, shop owners or professionals for one-on-one interviews
- What the field team checks — 5 points you can lift straight into your own brief
- What you receive — 4 points you can lift straight into your own brief
In-Depth Interview (IDI) Recruitment in simple terms
Recruiting and scheduling consumers, shop owners or professionals for one-on-one interviews. It gives you independent, on-the-ground evidence instead of relying on self-reported updates from outlets, vendors or staff.
In Mumbai and its neighbouring cities, in-Depth Interview (IDI) Recruitment is usually run as a batch across many addresses, so route planning, consistent checklists and evidence review matter as much as the visit itself.
What the field team checks
- Screener and profile check
- Appointment fixed with respondent
- Reminder before interview
- Interview venue or home access arranged
- Identity verified
What you receive
- IDI schedule
- Respondent profile sheet
- Completion status
- Incentive acknowledgement
How a visit is run
- Addresses are grouped into routes by area and travel time
- The field person works through the 5-point checklist on site
- Photographs are captured against the points that need proof
- Every photograph and answer carries the job ID and location ID
- A supervisor reviews the submission and queries anything unclear
- Visits that could not be completed are marked with a reason for a revisit decision
- Completed visits are consolidated into one report
What to share before the visits
- Research objective and target respondents
- Questionnaire or screener
- Sample size and quotas
- Timeline and data format
When businesses use it
- Before paying a vendor, installer or agency
- After a campaign, installation or launch
- On a recurring schedule for compliance
- When an exception or complaint needs independent confirmation
Key takeaways
- In-Depth Interview (IDI) Recruitment replaces self-reported updates with a visit record: 5 checklist points, photographs and one consolidated report.
- The checklist runs from screener and profile check to identity verified, with evidence recorded against the points that decide the outcome.
- You receive 4 outputs: IDI schedule, Respondent profile sheet, Completion status, Incentive acknowledgement.
- Photographs are geo-tagged and time-stamped, every submission is reviewed by a supervisor and a random sample is back-checked — which is what makes a qualitative research record worth quoting internally.
- Visits run across Mumbai City, the Western and Eastern Suburbs, Thane, Navi Mumbai and Panvel, and assignments typically start within one to three working days of a complete brief.
What to do next
If in-Depth Interview (IDI) Recruitment looks right for your situation, these are the three things a field team needs from you before the first visit.
Scope
Put the location list together
Full addresses with a pin code, and a contact name where you have one. Research objective and target respondents is the first thing asked for.
Checklist
Fix the 5 points you want answered
Start from the list above — screener and profile check — then add or delete points so nothing is left to a field person's interpretation.
Evidence
Say what proof you want back
IDI schedule is the standard output. Anything beyond that is easier to agree now than after the first batch.
Before you send it
Starting in-depth interview (idi) recruitment
Assignments typically start within one to three working days of a complete brief, depending on volume and spread.
Share a brief and location listFrequently asked questions
What is in-Depth Interview (IDI) Recruitment?
In-Depth Interview (IDI) Recruitment is a field service in which a trained team recruiting and scheduling consumers, shop owners or professionals for one-on-one interviews. You share the locations and instructions; the team completes the visits, the evidence is reviewed, and you receive one consolidated report.
Which areas do you cover for in-Depth Interview (IDI) Recruitment?
Mumbai City, the Western and Eastern Suburbs, Thane, Navi Mumbai and Panvel, with local field teams in each area.
How fast can in-Depth Interview (IDI) Recruitment start?
Most assignments start within one to three working days of receiving a complete brief, depending on volume and spread.
What evidence will I receive?
IDI schedule and Respondent profile sheet, matched to a unique job and location ID.