Short answer
What is outdoor Ad Recall Surveys?
Outdoor Ad Recall Surveys is a field service in which a trained team short street interviews near hoardings or transit media to measure campaign recall. You share the locations and instructions; the team completes the visits, the evidence is reviewed, and you receive one consolidated report.
At a glance
- What this covers
- What the service is and how a visit runs
- Division
- Market research field work · Media Research
- Checklist points
- 5 standard checks
- Report outputs
- 4 deliverables
- Coverage
- Mumbai, Thane, Navi Mumbai, Panvel
- Read time
- 3 min
What you will learn
- Outdoor Ad Recall Surveys in simple terms — Short street interviews near hoardings or transit media to measure campaign recall
- What the field team checks — 5 points you can lift straight into your own brief
- What you receive — 4 points you can lift straight into your own brief
Outdoor Ad Recall Surveys in simple terms
Short street interviews near hoardings or transit media to measure campaign recall. It gives you independent, on-the-ground evidence instead of relying on self-reported updates from outlets, vendors or staff.
In Mumbai and its neighbouring cities, outdoor Ad Recall Surveys is usually run as a batch across many addresses, so route planning, consistent checklists and evidence review matter as much as the visit itself.
What the field team checks
- Interview point near the media site
- Unaided and aided recall
- Message recall
- Respondent profile
- Time and location logged
What you receive
- Recall data file
- Site-wise recall scores
- Interview point photos
- Summary of findings
How a visit is run
- Addresses are grouped into routes by area and travel time
- The field person works through the 5-point checklist on site
- Photographs are captured against the points that need proof
- Every photograph and answer carries the job ID and location ID
- A supervisor reviews the submission and queries anything unclear
- Visits that could not be completed are marked with a reason for a revisit decision
- Completed visits are consolidated into one report
What to share before the visits
- Research objective and target respondents
- Questionnaire or screener
- Sample size and quotas
- Timeline and data format
When businesses use it
- Before paying a vendor, installer or agency
- After a campaign, installation or launch
- On a recurring schedule for compliance
- When an exception or complaint needs independent confirmation
Key takeaways
- Outdoor Ad Recall Surveys replaces self-reported updates with a visit record: 5 checklist points, photographs and one consolidated report.
- The checklist runs from interview point near the media site to time and location logged, with evidence recorded against the points that decide the outcome.
- You receive 4 outputs: Recall data file, Site-wise recall scores, Interview point photos, Summary of findings.
- Photographs are geo-tagged and time-stamped, every submission is reviewed by a supervisor and a random sample is back-checked — which is what makes a media research record worth quoting internally.
- Visits run across Mumbai City, the Western and Eastern Suburbs, Thane, Navi Mumbai and Panvel, and assignments typically start within one to three working days of a complete brief.
What to do next
If outdoor Ad Recall Surveys looks right for your situation, these are the three things a field team needs from you before the first visit.
Scope
Put the location list together
Full addresses with a pin code, and a contact name where you have one. Research objective and target respondents is the first thing asked for.
Checklist
Fix the 5 points you want answered
Start from the list above — interview point near the media site — then add or delete points so nothing is left to a field person's interpretation.
Evidence
Say what proof you want back
Recall data file is the standard output. Anything beyond that is easier to agree now than after the first batch.
Before you send it
Starting outdoor ad recall surveys
Assignments typically start within one to three working days of a complete brief, depending on volume and spread.
Share a brief and location listFrequently asked questions
What is outdoor Ad Recall Surveys?
Outdoor Ad Recall Surveys is a field service in which a trained team short street interviews near hoardings or transit media to measure campaign recall. You share the locations and instructions; the team completes the visits, the evidence is reviewed, and you receive one consolidated report.
Which areas do you cover for outdoor Ad Recall Surveys?
Mumbai City, the Western and Eastern Suburbs, Thane, Navi Mumbai and Panvel, with local field teams in each area.
How fast can outdoor Ad Recall Surveys start?
Most assignments start within one to three working days of receiving a complete brief, depending on volume and spread.
What evidence will I receive?
Recall data file and Site-wise recall scores, matched to a unique job and location ID.