Short answer
What is shelf Share & Visibility Counts?
Shelf Share & Visibility Counts is a field service in which a trained team measuring the share of shelf space and visibility your brand gets against competitors. You share the locations and instructions; the team completes the visits, the evidence is reviewed, and you receive one consolidated report.
At a glance
- What this covers
- What the service is and how a visit runs
- Division
- Market research field work · Retail Research
- Checklist points
- 5 standard checks
- Report outputs
- 4 deliverables
- Coverage
- Mumbai, Thane, Navi Mumbai, Panvel
- Read time
- 3 min
What you will learn
- Shelf Share & Visibility Counts in simple terms — Measuring the share of shelf space and visibility your brand gets against competitors
- What the field team checks — 5 points you can lift straight into your own brief
- What you receive — 4 points you can lift straight into your own brief
Shelf Share & Visibility Counts in simple terms
Measuring the share of shelf space and visibility your brand gets against competitors. It gives you independent, on-the-ground evidence instead of relying on self-reported updates from outlets, vendors or staff.
In Mumbai and its neighbouring cities, shelf Share & Visibility Counts is usually run as a batch across many addresses, so route planning, consistent checklists and evidence review matter as much as the visit itself.
What the field team checks
- Facings counted by brand
- Shelf length measured
- Eye-level placement
- Secondary visibility
- Shelf photo
What you receive
- Share of shelf by brand
- Store-wise visibility score
- Shelf photographs
- Competitor comparison
How a visit is run
- Addresses are grouped into routes by area and travel time
- The field person works through the 5-point checklist on site
- Photographs are captured against the points that need proof
- Every photograph and answer carries the job ID and location ID
- A supervisor reviews the submission and queries anything unclear
- Visits that could not be completed are marked with a reason for a revisit decision
- Completed visits are consolidated into one report
What to share before the visits
- Research objective and target respondents
- Questionnaire or screener
- Sample size and quotas
- Timeline and data format
When businesses use it
- Before paying a vendor, installer or agency
- After a campaign, installation or launch
- On a recurring schedule for compliance
- When an exception or complaint needs independent confirmation
Key takeaways
- Shelf Share & Visibility Counts replaces self-reported updates with a visit record: 5 checklist points, photographs and one consolidated report.
- The checklist runs from facings counted by brand to shelf photo, with evidence recorded against the points that decide the outcome.
- You receive 4 outputs: Share of shelf by brand, Store-wise visibility score, Shelf photographs, Competitor comparison.
- Photographs are geo-tagged and time-stamped, every submission is reviewed by a supervisor and a random sample is back-checked — which is what makes a retail research record worth quoting internally.
- Visits run across Mumbai City, the Western and Eastern Suburbs, Thane, Navi Mumbai and Panvel, and assignments typically start within one to three working days of a complete brief.
What to do next
If shelf Share & Visibility Counts looks right for your situation, these are the three things a field team needs from you before the first visit.
Scope
Put the location list together
Full addresses with a pin code, and a contact name where you have one. Research objective and target respondents is the first thing asked for.
Checklist
Fix the 5 points you want answered
Start from the list above — facings counted by brand — then add or delete points so nothing is left to a field person's interpretation.
Evidence
Say what proof you want back
Share of shelf by brand is the standard output. Anything beyond that is easier to agree now than after the first batch.
Before you send it
Starting shelf share & visibility counts
Assignments typically start within one to three working days of a complete brief, depending on volume and spread.
Share a brief and location listFrequently asked questions
What is shelf Share & Visibility Counts?
Shelf Share & Visibility Counts is a field service in which a trained team measuring the share of shelf space and visibility your brand gets against competitors. You share the locations and instructions; the team completes the visits, the evidence is reviewed, and you receive one consolidated report.
Which areas do you cover for shelf Share & Visibility Counts?
Mumbai City, the Western and Eastern Suburbs, Thane, Navi Mumbai and Panvel, with local field teams in each area.
How fast can shelf Share & Visibility Counts start?
Most assignments start within one to three working days of receiving a complete brief, depending on volume and spread.
What evidence will I receive?
Share of shelf by brand and Store-wise visibility score, matched to a unique job and location ID.