Short answer
What is store Intercept & Exit Interviews?
Store Intercept & Exit Interviews is a field service in which a trained team short interviews with shoppers at store entrances, exits or mall walkways, with outlet permission. You share the locations and instructions; the team completes the visits, the evidence is reviewed, and you receive one consolidated report.
At a glance
- What this covers
- What the service is and how a visit runs
- Division
- Market research field work · Consumer Surveys
- Checklist points
- 5 standard checks
- Report outputs
- 4 deliverables
- Coverage
- Mumbai, Thane, Navi Mumbai, Panvel
- Read time
- 4 min
What you will learn
- Store Intercept & Exit Interviews in simple terms — Short interviews with shoppers at store entrances, exits or mall walkways, with outlet permission
- What the field team checks — 5 points you can lift straight into your own brief
- What you receive — 4 points you can lift straight into your own brief
Store Intercept & Exit Interviews in simple terms
Short interviews with shoppers at store entrances, exits or mall walkways, with outlet permission. It gives you independent, on-the-ground evidence instead of relying on self-reported updates from outlets, vendors or staff.
In Mumbai and its neighbouring cities, store Intercept & Exit Interviews is usually run as a batch across many addresses, so route planning, consistent checklists and evidence review matter as much as the visit itself.
What the field team checks
- Outlet permission obtained
- Shopper screened as per brief
- Purchase details captured
- Interview completed on the spot
- Time slot and outlet logged
What you receive
- Outlet-wise interview count
- Response data file
- Time-slot coverage sheet
- Photographs of interview point
How a visit is run
- Addresses are grouped into routes by area and travel time
- The field person works through the 5-point checklist on site
- Photographs are captured against the points that need proof
- Every photograph and answer carries the job ID and location ID
- A supervisor reviews the submission and queries anything unclear
- Visits that could not be completed are marked with a reason for a revisit decision
- Completed visits are consolidated into one report
What to share before the visits
- Research objective and target respondents
- Questionnaire or screener
- Sample size and quotas
- Timeline and data format
When businesses use it
- Before paying a vendor, installer or agency
- After a campaign, installation or launch
- On a recurring schedule for compliance
- When an exception or complaint needs independent confirmation
Key takeaways
- Store Intercept & Exit Interviews replaces self-reported updates with a visit record: 5 checklist points, photographs and one consolidated report.
- The checklist runs from outlet permission obtained to time slot and outlet logged, with evidence recorded against the points that decide the outcome.
- You receive 4 outputs: Outlet-wise interview count, Response data file, Time-slot coverage sheet, Photographs of interview point.
- Photographs are geo-tagged and time-stamped, every submission is reviewed by a supervisor and a random sample is back-checked — which is what makes a consumer surveys record worth quoting internally.
- Visits run across Mumbai City, the Western and Eastern Suburbs, Thane, Navi Mumbai and Panvel, and assignments typically start within one to three working days of a complete brief.
What to do next
If store Intercept & Exit Interviews looks right for your situation, these are the three things a field team needs from you before the first visit.
Scope
Put the location list together
Full addresses with a pin code, and a contact name where you have one. Research objective and target respondents is the first thing asked for.
Checklist
Fix the 5 points you want answered
Start from the list above — outlet permission obtained — then add or delete points so nothing is left to a field person's interpretation.
Evidence
Say what proof you want back
Outlet-wise interview count is the standard output. Anything beyond that is easier to agree now than after the first batch.
Before you send it
Starting store intercept & exit interviews
Assignments typically start within one to three working days of a complete brief, depending on volume and spread.
Share a brief and location listFrequently asked questions
What is store Intercept & Exit Interviews?
Store Intercept & Exit Interviews is a field service in which a trained team short interviews with shoppers at store entrances, exits or mall walkways, with outlet permission. You share the locations and instructions; the team completes the visits, the evidence is reviewed, and you receive one consolidated report.
Which areas do you cover for store Intercept & Exit Interviews?
Mumbai City, the Western and Eastern Suburbs, Thane, Navi Mumbai and Panvel, with local field teams in each area.
How fast can store Intercept & Exit Interviews start?
Most assignments start within one to three working days of receiving a complete brief, depending on volume and spread.
What evidence will I receive?
Outlet-wise interview count and Response data file, matched to a unique job and location ID.