Short answer
What does a customer & Retailer Interviews report contain?
Customer & Retailer Interviews is a field service in which a trained team conducting agreed questionnaires with customers or retailers, with participant consent. You share the locations and instructions; the team completes the visits, the evidence is reviewed, and you receive one consolidated report.
At a glance
- What this covers
- Report fields, photographs and outcome codes
- Division
- Business field services · Market Surveys
- Checklist points
- 5 standard checks
- Report outputs
- 4 deliverables
- Coverage
- Mumbai, Thane, Navi Mumbai, Panvel
- Read time
- 3 min
What you will learn
- Report fields — 7 points you can lift straight into your own brief
- Outcome codes — 4 points you can lift straight into your own brief
- What sits behind the checklist column — The checklist result column reports against the same 5 points the field team works through on site, so a reader can see which point failed rather than only that the visit failed
Report fields
- Outlet or business name and address
- Assigned person, visit date and time
- Checklist results
- Photographs and evidence
- Contact person and response
- Outcome code
- Remarks and recommended follow-up
Outcome codes
- Completed
- Inaccessible
- Missing asset
- Issue found
What sits behind the checklist column
The checklist result column reports against the same 5 points the field team works through on site, so a reader can see which point failed rather than only that the visit failed.
- Consent recorded
- Questionnaire completed in full
- Respondent profile captured
- Open-ended answers noted
- Quality back-check sample
What you receive
- Cleaned response data sheet
- Back-check report
- Respondent count by area
- Top-line summary
How a report is checked before you see it
- Supervisor review of every submission
- Random back-checks on a sample of visits
- Geo-tagged, time-stamped photographs kept with the record
- Unclear or missing evidence sent back as a revisit instead of being reported as a result
Fields to agree before the first batch
- An answer format for each of the 5 checklist points
- Which photographs are mandatory and which are optional
- Outcome codes and what each one means for your follow-up
- File naming and the job / location ID format
- Delivery format and frequency for cleaned response data sheet
Key takeaways
- A customer & Retailer Interviews report is usable when every row ties a job and location ID to a checklist result, the evidence and an outcome code.
- The checklist runs from consent recorded to quality back-check sample, with evidence recorded against the points that decide the outcome.
- You receive 4 outputs: Cleaned response data sheet, Back-check report, Respondent count by area, Top-line summary.
- Photographs are geo-tagged and time-stamped, every submission is reviewed by a supervisor and a random sample is back-checked — which is what makes a market surveys record worth quoting internally.
- Visits run across Mumbai City, the Western and Eastern Suburbs, Thane, Navi Mumbai and Panvel, and assignments typically start within one to three working days of a complete brief.
What to do next: approve the format before visit day
Report format questions are cheap before the first visit and expensive afterwards, because a missing field means going back to the location.
Fields
Approve the column list
Outlet name and address, assigned person, visit date and time, the result against all 5 checks, evidence, outcome code and remarks.
Codes
Agree what each outcome code means
Completed, inaccessible, missing asset and issue found should each map to one clear action in your market surveys follow-up.
Delivery
Decide how the report arrives
4 outputs are standard for customer & Retailer Interviews, starting with cleaned response data sheet; confirm the file format, the naming convention and how often you want them.
Before you send it
Starting customer & retailer interviews
Assignments typically start within one to three working days of a complete brief, depending on volume and spread.
Share a brief and location listFrequently asked questions
What does a customer & Retailer Interviews report contain?
Customer & Retailer Interviews is a field service in which a trained team conducting agreed questionnaires with customers or retailers, with participant consent. You share the locations and instructions; the team completes the visits, the evidence is reviewed, and you receive one consolidated report.
Which areas do you cover for customer & Retailer Interviews?
Mumbai City, the Western and Eastern Suburbs, Thane, Navi Mumbai and Panvel, with local field teams in each area.
How fast can customer & Retailer Interviews start?
Most assignments start within one to three working days of receiving a complete brief, depending on volume and spread.
What evidence will I receive?
Cleaned response data sheet and Back-check report, matched to a unique job and location ID.