Short answer
What is customer & Retailer Interviews?
Customer & Retailer Interviews is a field service in which a trained team conducting agreed questionnaires with customers or retailers, with participant consent. You share the locations and instructions; the team completes the visits, the evidence is reviewed, and you receive one consolidated report.
At a glance
- What this covers
- What the service is and how a visit runs
- Division
- Business field services · Market Surveys
- Checklist points
- 5 standard checks
- Report outputs
- 4 deliverables
- Coverage
- Mumbai, Thane, Navi Mumbai, Panvel
- Read time
- 3 min
What you will learn
- Customer & Retailer Interviews in simple terms — Conducting agreed questionnaires with customers or retailers, with participant consent
- What the field team checks — 5 points you can lift straight into your own brief
- What you receive — 4 points you can lift straight into your own brief
Customer & Retailer Interviews in simple terms
Conducting agreed questionnaires with customers or retailers, with participant consent. It gives you independent, on-the-ground evidence instead of relying on self-reported updates from outlets, vendors or staff.
In Mumbai and its neighbouring cities, customer & Retailer Interviews is usually run as a batch across many addresses, so route planning, consistent checklists and evidence review matter as much as the visit itself.
What the field team checks
- Consent recorded
- Questionnaire completed in full
- Respondent profile captured
- Open-ended answers noted
- Quality back-check sample
What you receive
- Cleaned response data sheet
- Back-check report
- Respondent count by area
- Top-line summary
How a visit is run
- Addresses are grouped into routes by area and travel time
- The field person works through the 5-point checklist on site
- Photographs are captured against the points that need proof
- Every photograph and answer carries the job ID and location ID
- A supervisor reviews the submission and queries anything unclear
- Visits that could not be completed are marked with a reason for a revisit decision
- Completed visits are consolidated into one report
What to share before the visits
- Location list with addresses and contact names
- Checklist or instructions
- Required photographs and evidence
- Reporting deadline and format
When businesses use it
- Before paying a vendor, installer or agency
- After a campaign, installation or launch
- On a recurring schedule for compliance
- When an exception or complaint needs independent confirmation
Key takeaways
- Customer & Retailer Interviews replaces self-reported updates with a visit record: 5 checklist points, photographs and one consolidated report.
- The checklist runs from consent recorded to quality back-check sample, with evidence recorded against the points that decide the outcome.
- You receive 4 outputs: Cleaned response data sheet, Back-check report, Respondent count by area, Top-line summary.
- Photographs are geo-tagged and time-stamped, every submission is reviewed by a supervisor and a random sample is back-checked — which is what makes a market surveys record worth quoting internally.
- Visits run across Mumbai City, the Western and Eastern Suburbs, Thane, Navi Mumbai and Panvel, and assignments typically start within one to three working days of a complete brief.
What to do next
If customer & Retailer Interviews looks right for your situation, these are the three things a field team needs from you before the first visit.
Scope
Put the location list together
Full addresses with a pin code, and a contact name where you have one. Location list with addresses and contact names is the first thing asked for.
Checklist
Fix the 5 points you want answered
Start from the list above — consent recorded — then add or delete points so nothing is left to a field person's interpretation.
Evidence
Say what proof you want back
Cleaned response data sheet is the standard output. Anything beyond that is easier to agree now than after the first batch.
Before you send it
Starting customer & retailer interviews
Assignments typically start within one to three working days of a complete brief, depending on volume and spread.
Share a brief and location listFrequently asked questions
What is customer & Retailer Interviews?
Customer & Retailer Interviews is a field service in which a trained team conducting agreed questionnaires with customers or retailers, with participant consent. You share the locations and instructions; the team completes the visits, the evidence is reviewed, and you receive one consolidated report.
Which areas do you cover for customer & Retailer Interviews?
Mumbai City, the Western and Eastern Suburbs, Thane, Navi Mumbai and Panvel, with local field teams in each area.
How fast can customer & Retailer Interviews start?
Most assignments start within one to three working days of receiving a complete brief, depending on volume and spread.
What evidence will I receive?
Cleaned response data sheet and Back-check report, matched to a unique job and location ID.