Short answer
What is competitor Surveys?
Competitor Surveys is a field service in which a trained team collecting visible competitor pricing, displays, schemes and offers in the market. You share the locations and instructions; the team completes the visits, the evidence is reviewed, and you receive one consolidated report.
At a glance
- What this covers
- What the service is and how a visit runs
- Division
- Business field services · Market Surveys
- Checklist points
- 5 standard checks
- Report outputs
- 4 deliverables
- Coverage
- Mumbai, Thane, Navi Mumbai, Panvel
- Read time
- 3 min
What you will learn
- Competitor Surveys in simple terms — Collecting visible competitor pricing, displays, schemes and offers in the market
- What the field team checks — 5 points you can lift straight into your own brief
- What you receive — 4 points you can lift straight into your own brief
Competitor Surveys in simple terms
Collecting visible competitor pricing, displays, schemes and offers in the market. It gives you independent, on-the-ground evidence instead of relying on self-reported updates from outlets, vendors or staff.
In Mumbai and its neighbouring cities, competitor Surveys is usually run as a batch across many addresses, so route planning, consistent checklists and evidence review matter as much as the visit itself.
What the field team checks
- Competitor brands present
- Pricing and consumer offers
- Display and branding presence
- New launches spotted
- Retailer feedback
What you receive
- Competitor activity log
- Photographs of displays and offers
- Price comparison
- Key observations summary
How a visit is run
- Addresses are grouped into routes by area and travel time
- The field person works through the 5-point checklist on site
- Photographs are captured against the points that need proof
- Every photograph and answer carries the job ID and location ID
- A supervisor reviews the submission and queries anything unclear
- Visits that could not be completed are marked with a reason for a revisit decision
- Completed visits are consolidated into one report
What to share before the visits
- Location list with addresses and contact names
- Checklist or instructions
- Required photographs and evidence
- Reporting deadline and format
When businesses use it
- Before paying a vendor, installer or agency
- After a campaign, installation or launch
- On a recurring schedule for compliance
- When an exception or complaint needs independent confirmation
Key takeaways
- Competitor Surveys replaces self-reported updates with a visit record: 5 checklist points, photographs and one consolidated report.
- The checklist runs from competitor brands present to retailer feedback, with evidence recorded against the points that decide the outcome.
- You receive 4 outputs: Competitor activity log, Photographs of displays and offers, Price comparison, Key observations summary.
- Photographs are geo-tagged and time-stamped, every submission is reviewed by a supervisor and a random sample is back-checked — which is what makes a market surveys record worth quoting internally.
- Visits run across Mumbai City, the Western and Eastern Suburbs, Thane, Navi Mumbai and Panvel, and assignments typically start within one to three working days of a complete brief.
What to do next
If competitor Surveys looks right for your situation, these are the three things a field team needs from you before the first visit.
Scope
Put the location list together
Full addresses with a pin code, and a contact name where you have one. Location list with addresses and contact names is the first thing asked for.
Checklist
Fix the 5 points you want answered
Start from the list above — competitor brands present — then add or delete points so nothing is left to a field person's interpretation.
Evidence
Say what proof you want back
Competitor activity log is the standard output. Anything beyond that is easier to agree now than after the first batch.
Before you send it
Starting competitor surveys
Assignments typically start within one to three working days of a complete brief, depending on volume and spread.
Share a brief and location listFrequently asked questions
What is competitor Surveys?
Competitor Surveys is a field service in which a trained team collecting visible competitor pricing, displays, schemes and offers in the market. You share the locations and instructions; the team completes the visits, the evidence is reviewed, and you receive one consolidated report.
Which areas do you cover for competitor Surveys?
Mumbai City, the Western and Eastern Suburbs, Thane, Navi Mumbai and Panvel, with local field teams in each area.
How fast can competitor Surveys start?
Most assignments start within one to three working days of receiving a complete brief, depending on volume and spread.
What evidence will I receive?
Competitor activity log and Photographs of displays and offers, matched to a unique job and location ID.